EnglishWho is responsible for the processing of your data?
The Responsible for the processing of your personal data is Pure Beach Wear S.A.S. (hereinafter, "Pure Beach Wear"), with registered office at [Address of Pure Beach Wear].
You can contact our Data Protection Office at the above postal address or via e-mail: lopd@purebeachwear.com.
Data Protection Officer
We have appointed a Data Protection Officer to ensure that we continuously process your personal data openly, accurately and lawfully. You can contact our Data Protection Officer at: lopd@purebeachwear.com typing DPO as the subject.
For what purposes do we process your personal data? How do we legitimize the processing of your data?
Management of your business relationship with Pure Beach Wear
Your personal data will be processed for the development, control and maintenance of the contractual relationship and management of purchases made in stores managed by Pure Beach Wear. If necessary, Pure Beach Wear will communicate the identification data you provide through the card to manage your customer relationship.
Such treatment for the purposes indicated is legitimized by the execution of the contractual relationship between you and Pure Beach Wear. Obtaining your data for this purpose is mandatory because without them Pure Beach Wear would be impossible to contract and manage their contractual relationship.
Management of profile additions and deletions to and from the shared database
Your personal data will be processed for registration and entry into the customer database managed by Pure Beach Wear. If necessary, and exclusively for the management of the contractual relationship, Pure Beach Wear will communicate the identification data you provide through the card to manage your customer relationship.
Such treatment for the purposes indicated is legitimized by the execution of the contractual relationship between you and Pure Beach Wear.
Processing of your data for marketing purposes by Pure Beach Wear
Your personal data will be processed by Pure Beach Wear to offer and send you by any means, including electronic, commercial communications, sending newsletters and personalized offers, commercial information of own products linked and marketed by Pure Beach Wear, as well as to conduct opinion surveys.
This treatment is legitimized by applicable law or by your explicit consent.
You may, at any time, revoke your consent to receive commercial communications of Pure Beach Wear products and services.
Transfer of data to Pure Beach Wear franchisees
In order to manage the relationship with you as a customer, Pure Beach Wear may communicate to those companies that use the customer database of Pure Beach Wear the identification data that you provide us for the proper management of purchases and operations.
In no case will your data be communicated to third parties outside Pure Beach Wear without your consent.
International data transfers
Pure Beach Wear may transfer your data to franchisees or companies of its corporate group located outside Colombia, ensuring at all times the adoption of appropriate security measures.
Transfer of data to strategic partners
You expressly and unequivocally consent that we may transfer your personal data to strategic partners authorized by Pure Beach Wear to manage interests linked exclusively to the operations of the brand.
Where do we get your data from?
The personal data processed by Pure Beach Wear have been provided directly by you through the completion of forms provided for this purpose.
How long will we keep your data?
Pure Beach Wear will retain your data for the duration of your contractual relationship and thereafter for the period of limitation of applicable legal actions.
To whom do we give your data?
Your data may be disclosed to Pure Beach Wear franchisees and strategic partners exclusively for the management of commercial operations related to the brand.
Pure Beach Wear may also outsource certain services to processors under data protection agreements.
What are your rights when you provide us with your data and how can you exercise them?
You can exercise your rights of access, rectification, opposition, limitation, suppression, portability and not to be subject to automated decisions, by writing to us at lopd@purebeachwear.com or to our mailing address.
Your rights (access, portability, rectification, deletion, opposition, limitation) are explained exactly as in the original, respecting the legal information structure.
Before which supervisory authority can I assert my data protection rights?
You may contact the Superintendence of Industry and Commerce in Colombia to exercise your rights if you consider it necessary.
Updates to our Privacy Notice
Any changes to this policy will be posted on our website.
What are cookies
Cookies are small text files that store information about your browsing habits.
Types of cookies
Session and persistent cookies.
Performance, functionality, analytics and authentication cookies.
Own and third party cookies.
Use of cookies by Pure Beach Wear
The cookies used are detailed, respecting the original format, but associated with the operation of the Pure Beach Wear website, not Sociedad Textil Lonia or PUIG.
How to refuse cookies
You can refuse or delete cookies through your browser settings (help links are maintained for Firefox, Chrome, Safari, Opera, Internet Explorer).
Additional notes
Pure Beach Wear is not responsible for the incorrect handling of cookies by browsers.
If you have additional questions about our privacy practices, you may write to us at:
Attention: Privacy
Pure Beach Wear S.A.S.
Pereira - Risaralda
Or by e-mail: legal@purebeachwear.com
English